Recognition for Marketing Excellence at Family Law Awards

Wilson Browne Solicitors has been recognised for marketing excellence in Family Law at a national awards ceremony.

The British Family Law Awards recognises and celebrates the work of family practitioners up and down the country. With firms entering from across England and Wales, the competition was fierce with Wilson Browne Solicitors recognised on the night as highly commended in Innovation in Marketing & Social Strategy showing outside-the-box thinking and exceptional originality for the Wilson Bear Family Law advert.

The awards have been launched by leading online news publication Today’s Family Lawyer and encouraged firms to submit entries detailing their approach to clients, people, technology, process, professional development and technical excellence. The submissions were then scrutinised by an independent and expert judging panel with the winning firms deemed to have gone above and beyond their peers in supporting their clients and leading the way in the industry.

Wayne Jenkins, Business Development & Marketing Director commented

We are delighted to have received the ‘Highly Commended’ award for Innovation in Marketing and Social Strategy at last week’s British Family Law Awards 2024.

Having worked closely with Francesca de Lacey at the JMS Group (Hethersett, Norfolk) they were bold enough to suggest something different – using our mascot (Wilson Bear) in a series of 30 second TV ads, which we also used in a social media campaign.

When pitching something totally different and ‘left field’ to the Partners at Wilson Browne, I knew they would be supportive and receptive – the results speak for themselves. For the Family Law Team, we achieved a memorable campaign that was inclusive and non-judgemental, so are therefore really pleased that this has been recognised at a national level.

David Opie, Managing Editor of Today’s Family Lawyer said

The British Family Law Awards is a wholly independent event bringing the very best of the family law community together to recognise and celebrate excellence and success. Given the scrutiny of the judging process, winning one of these prestigious awards can be regarded as a badge of honour; an expression of excellence; something that fellow practitioners and consumers alike can identify with.